+                if 'url' in info:
+                    return {
+                        '_type': 'playlist',
+                        'title': info['title'],
+                        'entries': [ad_info, info],
+                    }
+                else:
+                    return ad_info
+
+        if 'url' not in info and not info.get('formats'):
+            raise ExtractorError('Unable to extract video url for %s' % video_id)
+        return info
+
+
+class BrightcoveNewIE(InfoExtractor):
+    IE_NAME = 'brightcove:new'
+    _VALID_URL = r'https?://players\.brightcove\.net/(?P<account_id>\d+)/(?P<player_id>[^/]+)_(?P<embed>[^/]+)/index\.html\?.*videoId=(?P<video_id>\d+|ref:[^&]+)'
+    _TESTS = [{
+        'url': 'http://players.brightcove.net/929656772001/e41d32dc-ec74-459e-a845-6c69f7b724ea_default/index.html?videoId=4463358922001',
+        'md5': 'c8100925723840d4b0d243f7025703be',
+        'info_dict': {
+            'id': '4463358922001',
+            'ext': 'mp4',
+            'title': 'Meet the man behind Popcorn Time',
+            'description': 'md5:eac376a4fe366edc70279bfb681aea16',
+            'duration': 165.768,
+            'timestamp': 1441391203,
+            'upload_date': '20150904',
+            'uploader_id': '929656772001',
+            'formats': 'mincount:22',
+        },
+    }, {
+        # with rtmp streams
+        'url': 'http://players.brightcove.net/4036320279001/5d112ed9-283f-485f-a7f9-33f42e8bc042_default/index.html?videoId=4279049078001',
+        'info_dict': {
+            'id': '4279049078001',
+            'ext': 'mp4',
+            'title': 'Titansgrave: Chapter 0',
+            'description': 'Titansgrave: Chapter 0',
+            'duration': 1242.058,
+            'timestamp': 1433556729,
+            'upload_date': '20150606',
+            'uploader_id': '4036320279001',
+            'formats': 'mincount:41',
+        },
+        'params': {
+            # m3u8 download
+            'skip_download': True,
+        }
+    }, {
+        # ref: prefixed video id
+        'url': 'http://players.brightcove.net/3910869709001/21519b5c-4b3b-4363-accb-bdc8f358f823_default/index.html?videoId=ref:7069442',
+        'only_matching': True,
+    }, {
+        # non numeric ref: prefixed video id
+        'url': 'http://players.brightcove.net/710858724001/default_default/index.html?videoId=ref:event-stream-356',
+        'only_matching': True,
+    }, {
+        # unavailable video without message but with error_code
+        'url': 'http://players.brightcove.net/1305187701/c832abfb-641b-44eb-9da0-2fe76786505f_default/index.html?videoId=4377407326001',
+        'only_matching': True,
+    }]
+
+    @staticmethod
+    def _extract_url(webpage):
+        urls = BrightcoveNewIE._extract_urls(webpage)
+        return urls[0] if urls else None
+
+    @staticmethod
+    def _extract_urls(webpage):
+        # Reference:
+        # 1. http://docs.brightcove.com/en/video-cloud/brightcove-player/guides/publish-video.html#setvideoiniframe
+        # 2. http://docs.brightcove.com/en/video-cloud/brightcove-player/guides/publish-video.html#setvideousingjavascript
+        # 3. http://docs.brightcove.com/en/video-cloud/brightcove-player/guides/embed-in-page.html
+        # 4. https://support.brightcove.com/en/video-cloud/docs/dynamically-assigning-videos-player
+
+        entries = []
+
+        # Look for iframe embeds [1]
+        for _, url in re.findall(
+                r'<iframe[^>]+src=(["\'])((?:https?:)?//players\.brightcove\.net/\d+/[^/]+/index\.html.+?)\1', webpage):
+            entries.append(url if url.startswith('http') else 'http:' + url)
+
+        # Look for embed_in_page embeds [2]
+        for video_id, account_id, player_id, embed in re.findall(
+                # According to examples from [3] it's unclear whether video id
+                # may be optional and what to do when it is
+                # According to [4] data-video-id may be prefixed with ref:
+                r'''(?sx)
+                    <video[^>]+
+                        data-video-id=["\'](\d+|ref:[^"\']+)["\'][^>]*>.*?
+                    </video>.*?
+                    <script[^>]+
+                        src=["\'](?:https?:)?//players\.brightcove\.net/
+                        (\d+)/([^/]+)_([^/]+)/index(?:\.min)?\.js
+                ''', webpage):
+            entries.append(
+                'http://players.brightcove.net/%s/%s_%s/index.html?videoId=%s'
+                % (account_id, player_id, embed, video_id))
+
+        return entries
+
+    def _real_extract(self, url):
+        account_id, player_id, embed, video_id = re.match(self._VALID_URL, url).groups()
+
+        webpage = self._download_webpage(
+            'http://players.brightcove.net/%s/%s_%s/index.min.js'
+            % (account_id, player_id, embed), video_id)
+
+        policy_key = None
+
+        catalog = self._search_regex(
+            r'catalog\(({.+?})\);', webpage, 'catalog', default=None)
+        if catalog:
+            catalog = self._parse_json(
+                js_to_json(catalog), video_id, fatal=False)
+            if catalog:
+                policy_key = catalog.get('policyKey')
+
+        if not policy_key:
+            policy_key = self._search_regex(
+                r'policyKey\s*:\s*(["\'])(?P<pk>.+?)\1',
+                webpage, 'policy key', group='pk')
+
+        api_url = 'https://edge.api.brightcove.com/playback/v1/accounts/%s/videos/%s' % (account_id, video_id)
+        try:
+            json_data = self._download_json(api_url, video_id, headers={
+                'Accept': 'application/json;pk=%s' % policy_key
+            })
+        except ExtractorError as e:
+            if isinstance(e.cause, compat_HTTPError) and e.cause.code == 403:
+                json_data = self._parse_json(e.cause.read().decode(), video_id)[0]
+                raise ExtractorError(
+                    json_data.get('message') or json_data['error_code'], expected=True)
+            raise
+
+        title = json_data['name'].strip()
+
+        formats = []
+        for source in json_data.get('sources', []):
+            container = source.get('container')
+            ext = mimetype2ext(source.get('type'))
+            src = source.get('src')
+            if ext == 'ism':
+                continue
+            elif ext == 'm3u8' or container == 'M2TS':
+                if not src:
+                    continue
+                formats.extend(self._extract_m3u8_formats(
+                    src, video_id, 'mp4', 'm3u8_native', m3u8_id='hls', fatal=False))
+            elif ext == 'mpd':
+                if not src:
+                    continue
+                formats.extend(self._extract_mpd_formats(src, video_id, 'dash', fatal=False))
+            else:
+                streaming_src = source.get('streaming_src')
+                stream_name, app_name = source.get('stream_name'), source.get('app_name')
+                if not src and not streaming_src and (not stream_name or not app_name):
+                    continue
+                tbr = float_or_none(source.get('avg_bitrate'), 1000)
+                height = int_or_none(source.get('height'))
+                width = int_or_none(source.get('width'))
+                f = {
+                    'tbr': tbr,
+                    'filesize': int_or_none(source.get('size')),
+                    'container': container,
+                    'ext': ext or container.lower(),
+                }
+                if width == 0 and height == 0:
+                    f.update({
+                        'vcodec': 'none',
+                    })
+                else:
+                    f.update({
+                        'width': width,
+                        'height': height,
+                        'vcodec': source.get('codec'),
+                    })
+
+                def build_format_id(kind):
+                    format_id = kind
+                    if tbr:
+                        format_id += '-%dk' % int(tbr)
+                    if height:
+                        format_id += '-%dp' % height
+                    return format_id
+
+                if src or streaming_src:
+                    f.update({
+                        'url': src or streaming_src,
+                        'format_id': build_format_id('http' if src else 'http-streaming'),
+                        'source_preference': 0 if src else -1,
+                    })
+                else:
+                    f.update({
+                        'url': app_name,
+                        'play_path': stream_name,
+                        'format_id': build_format_id('rtmp'),
+                    })
+                formats.append(f)
+
+        errors = json_data.get('errors')
+        if not formats and errors:
+            error = errors[0]
+            raise ExtractorError(
+                error.get('message') or error.get('error_subcode') or error['error_code'], expected=True)
+
+        self._sort_formats(formats)
+
+        subtitles = {}
+        for text_track in json_data.get('text_tracks', []):
+            if text_track.get('src'):
+                subtitles.setdefault(text_track.get('srclang'), []).append({
+                    'url': text_track['src'],
+                })
+
+        return {
+            'id': video_id,
+            'title': title,
+            'description': clean_html(json_data.get('description')),
+            'thumbnail': json_data.get('thumbnail') or json_data.get('poster'),
+            'duration': float_or_none(json_data.get('duration'), 1000),
+            'timestamp': parse_iso8601(json_data.get('published_at')),
+            'uploader_id': account_id,
+            'formats': formats,
+            'subtitles': subtitles,
+            'tags': json_data.get('tags', []),
+        }