-            filter_param = 'byId'
-            bootstrap_json = self._search_regex(
-                [r'(?m)(?:var\s+(?:bootstrapJson|playlistData)|NEWS\.videoObj)\s*=\s*({.+});?\s*$',
-                 r'videoObj\s*:\s*({.+})', r'data-video="([^"]+)"',
-                 r'jQuery\.extend\(Drupal\.settings\s*,\s*({.+?})\);'],
-                webpage, 'bootstrap json', default=None)
-            if bootstrap_json:
-                bootstrap = self._parse_json(
-                    bootstrap_json, video_id, transform_source=unescapeHTML)
-
-                info = None
-                if 'results' in bootstrap:
-                    info = bootstrap['results'][0]['video']
-                elif 'video' in bootstrap:
-                    info = bootstrap['video']
-                elif 'msnbcVideoInfo' in bootstrap:
-                    info = bootstrap['msnbcVideoInfo']['meta']
-                elif 'msnbcThePlatform' in bootstrap:
-                    info = bootstrap['msnbcThePlatform']['videoPlayer']['video']
-                else:
-                    info = bootstrap
-
-                if 'guid' in info:
-                    video_id = info['guid']
-                    filter_param = 'byGuid'
-                elif 'mpxId' in info:
-                    video_id = info['mpxId']
-
-            return {
-                '_type': 'url_transparent',
-                'id': video_id,
-                # http://feed.theplatform.com/f/2E2eJC/nbcnews also works
-                'url': update_url_query('http://feed.theplatform.com/f/2E2eJC/nnd_NBCNews', {filter_param: video_id}),
-                'ie_key': 'ThePlatformFeed',
-            }
+            data = self._parse_json(self._search_regex(
+                r'window\.__data\s*=\s*({.+});', webpage,
+                'bootstrap json'), video_id)
+            video_id = data['article']['content'][0]['primaryMedia']['video']['mpxMetadata']['id']
+
+        return {
+            '_type': 'url_transparent',
+            'id': video_id,
+            # http://feed.theplatform.com/f/2E2eJC/nbcnews also works
+            'url': update_url_query('http://feed.theplatform.com/f/2E2eJC/nnd_NBCNews', {'byId': video_id}),
+            'ie_key': 'ThePlatformFeed',
+        }