-        player_params = extract_attributes(self._search_regex(
-            r'(<div[^>]+data-usa-tve-player-container[^>]*>)', webpage, 'player params'))
-        video_id = player_params['data-mpx-guid']
-        title = player_params['data-episode-title']
+        def _x(name, default=NO_DEFAULT):
+            return self._search_regex(
+                r'data-%s\s*=\s*(["\'])(?P<value>(?:(?!\1).)+)\1' % name,
+                webpage, name, default=default, group='value')