-        video_id = self._match_id(url)
-        webpage = self._download_webpage(url, video_id)
-        theplatform_url = unescapeHTML(lowercase_escape(self._html_search_regex(
-            [
-                r'(?:class="video-player video-player-full" data-mpx-url|class="player" src)="(.*?)"',
-                r'<iframe[^>]+src="((?:https?:)?//player\.theplatform\.com/[^"]+)"',
-                r'"embedURL"\s*:\s*"([^"]+)"'
-            ],
-            webpage, 'theplatform url').replace('_no_endcard', '').replace('\\/', '/')))
-        if theplatform_url.startswith('//'):
-            theplatform_url = 'http:' + theplatform_url
+        permalink, video_id = re.match(self._VALID_URL, url).groups()
+        permalink = 'http' + permalink
+        video_data = self._download_json(
+            'https://api.nbc.com/v3/videos', video_id, query={
+                'filter[permalink]': permalink,
+            })['data'][0]['attributes']
+        query = {
+            'mbr': 'true',
+            'manifest': 'm3u',
+        }
+        video_id = video_data['guid']
+        title = video_data['title']
+        if video_data.get('entitlement') == 'auth':
+            resource = self._get_mvpd_resource(
+                'nbcentertainment', title, video_id,
+                video_data.get('vChipRating'))
+            query['auth'] = self._extract_mvpd_auth(
+                url, video_id, 'nbcentertainment', resource)
+        theplatform_url = smuggle_url(update_url_query(
+            'http://link.theplatform.com/s/NnzsPC/media/guid/2410887629/' + video_id,
+            query), {'force_smil_url': True})