-        brightcove_id = compat_parse_qs(compat_urlparse.urlparse(brightcove_legacy_url).query)['@videoPlayer'][0]
-        return self.url_result(self.BRIGHTCOVE_URL_TEMPLATE % brightcove_id, 'BrightcoveNew', brightcove_id)
+        if brightcove_legacy_url:
+            brightcove_id = compat_parse_qs(compat_urlparse.urlparse(
+                brightcove_legacy_url).query)['@videoPlayer'][0]
+        else:
+            brightcove_id = self._search_regex(
+                r'data-video-id=["\'](\d+)', webpage, 'brightcove id')
+        return self.url_result(
+            self.BRIGHTCOVE_URL_TEMPLATE % brightcove_id, 'BrightcoveNew',
+            brightcove_id)