+        return cls._make_brightcove_url(params)
+
+    @classmethod
+    def _build_brighcove_url_from_js(cls, object_js):
+        # The layout of JS is as follows:
+        # customBC.createVideo = function (width, height, playerID, playerKey, videoPlayer, VideoRandomID) {
+        #   // build Brightcove <object /> XML
+        # }
+        m = re.search(
+            r'''(?x)customBC.\createVideo\(
+                .*?                                                  # skipping width and height
+                ["\'](?P<playerID>\d+)["\']\s*,\s*                   # playerID
+                ["\'](?P<playerKey>AQ[^"\']{48})[^"\']*["\']\s*,\s*  # playerKey begins with AQ and is 50 characters
+                                                                     # in length, however it's appended to itself
+                                                                     # in places, so truncate
+                ["\'](?P<videoID>\d+)["\']                           # @videoPlayer
+            ''', object_js)
+        if m:
+            return cls._make_brightcove_url(m.groupdict())
+
+    @classmethod
+    def _make_brightcove_url(cls, params):