-        mobj = re.match(self._VALID_URL, url)
-        title = mobj.group('title')
-        webpage = self._download_webpage(url, title)
-        ooyala_code = self._search_regex(
-            r'data-embed-code=\'(.+?)\'', webpage, 'ooyala code')
+        display_id = self._match_id(url)
+        webpage = self._download_webpage(url, display_id)
+        mid = self._search_regex(
+            r'(?:data-mid=["\']|id=["\']jw-video-player-)([a-zA-Z0-9]{8})',
+            webpage, 'media id')