-        mobj = re.match(self._VALID_URL, url)
-        video_id = mobj.group('id')
-        host = mobj.group('host')
-        return self._extract_video(
-            'http://www.%s.se/video/%s?output=json' % (host, video_id),
-            video_id)
+        video_id = self._match_id(url)
+
+        webpage = self._download_webpage(url, video_id)
+
+        data = self._parse_json(
+            self._search_regex(
+                r'root\["__svtplay"\]\s*=\s*([^;]+);',
+                webpage, 'embedded data', default='{}'),
+            video_id, fatal=False)
+
+        thumbnail = self._og_search_thumbnail(webpage)
+
+        if data:
+            video_info = try_get(
+                data, lambda x: x['context']['dispatcher']['stores']['VideoTitlePageStore']['data']['video'],
+                dict)
+            if video_info:
+                info_dict = self._extract_video(video_info, video_id)
+                info_dict.update({
+                    'title': data['context']['dispatcher']['stores']['MetaStore']['title'],
+                    'thumbnail': thumbnail,
+                })
+                return info_dict
+
+        video_id = self._search_regex(
+            r'<video[^>]+data-video-id=["\']([\da-zA-Z-]+)',
+            webpage, 'video id', default=None)
+
+        if video_id:
+            data = self._download_json(
+                'http://www.svt.se/videoplayer-api/video/%s' % video_id, video_id)
+            info_dict = self._extract_video(data, video_id)
+            if not info_dict.get('title'):
+                info_dict['title'] = re.sub(
+                    r'\s*\|\s*.+?$', '',
+                    info_dict.get('episode') or self._og_search_title(webpage))
+            return info_dict