+    def _parse_content(self, content, url):
+        video_id = content['dataMediaId']
+        if content.get('dataCmsId') == 'ooyala':
+            return self.url_result(
+                'ooyala:%s' % video_id, OoyalaIE.ie_key(), video_id)
+        config_url = urljoin(url, content['dataConfig'])
+        config = self._download_json(
+            config_url, video_id, 'Downloading config JSON')
+        title = config['info']['title']
+
+        def mmc_url(mmc_type):
+            return re.sub(
+                r'/(?:flash|html5)\.json', '/%s.json' % mmc_type,
+                config['services']['mmc'])
+
+        duration = None
+        formats = []
+        for mmc_type in ('flash', 'html5'):
+            mmc = self._download_json(
+                mmc_url(mmc_type), video_id,
+                'Downloading %s mmc JSON' % mmc_type, fatal=False)
+            if not mmc:
+                continue
+            if not duration:
+                duration = int_or_none(mmc.get('duration'))
+            for location in mmc['locations']:
+                gat = self._proto_relative_url(location.get('gat'), 'http:')
+                gcp = location.get('gcp')
+                ogn = location.get('ogn')
+                if None in (gat, gcp, ogn):
+                    continue
+                token_data = {
+                    'gcp': gcp,
+                    'ogn': ogn,
+                    'sta': 0,
+                }
+                media = self._download_json(
+                    gat, video_id, data=json.dumps(token_data).encode('utf-8'),
+                    headers={
+                        'Content-Type': 'application/json;charset=utf-8',
+                        'Referer': url,
+                    }, fatal=False) or {}
+                stream = media.get('stream') or media.get('file')
+                if not stream:
+                    continue
+                ext = determine_ext(stream)
+                if ext == 'f4m':
+                    formats.extend(self._extract_f4m_formats(
+                        stream + '&hdcore=3.2.0&plugin=aasp-3.2.0.77.18',
+                        video_id, f4m_id='hds', fatal=False))
+                elif ext == 'm3u8':
+                    formats.extend(self._extract_m3u8_formats(
+                        stream, video_id, 'mp4', 'm3u8_native',
+                        m3u8_id='hls', fatal=False))
+        self._sort_formats(formats)
+
+        return {
+            'id': video_id,
+            'title': title,
+            'formats': formats,
+            'thumbnail': content.get('dataPoster') or config.get('poster', {}).get('imageUrl'),
+            'duration': duration,
+        }
+