+        def is_ad_fragment_start(s):
+            return (s.startswith('#ANVATO-SEGMENT-INFO') and 'type=ad' in s
+                    or s.startswith('#UPLYNK-SEGMENT') and s.endswith(',ad'))
+
+        def is_ad_fragment_end(s):
+            return (s.startswith('#ANVATO-SEGMENT-INFO') and 'type=master' in s
+                    or s.startswith('#UPLYNK-SEGMENT') and s.endswith(',segment'))